The term "RINO" is long overdue it's retirement...
A few years ago the Republican presidential nominee was often labeled as a "RINO". The head of the RNC was called a "RINO". If the standard-bearer and the head of the party do not conform to somebody's idea of what the party should stand for, who is at fault, the person using the label or the ones receiving it?
Anybody who uses the term RINO has an imaginary false ideal of what the party stands for. If the party is led by RINOs and behaves like RINOs then the term RINO is a fiction held by the person that's using it. He is paradoxically despising how the party behaves while continuing to give it cover by using this term which holds out some mythical standard for "true" Republicans.
Every time we use that term it's like Jacob Marley forging another link in his chains. The chains that binds us to this myth. Stop calling them RINOs - call them Republicans. Let them proudly wear the Democrat-lite results they produce (because party platforms and talk are cheap) and let the party be known for these results, not the conservative myth we want to believe. Then those who use the label will realize that they are the RINOs and really do not fit into the party that they think is their's.
This is the message that the Tea Party faithful need to hear (and are beginning to hear) - judge by their actions on issues, not their words and supposed ideals. Once the electorate follows this one simple principle the party will respond... or disappear.